It's the quality, plain and simple. We make our own hot fudge from real chocolate. Our whipped cream is made fresh by us, every day. Our raspberry sauce is made from REAL raspberries and sugar - nothing else. Our hot caramel is genuine - cream and caramelized sugar. Even our candied orange peel is made by us and takes 3 weeks! In fact, the only thing we DON'T MAKE - is our ice cream! Why? Because we can't make it that GOOD. It comes from a family dairy in Wisconsin - the only dairy in the country that ages their ice cream. Other dairies are in a hurry to make their ice cream and move it out a fast as they can to make higher profits.